South Korea has the second highest cigarette per capita consumption in Asia Pacific after China, at 1,430 sticks per person. The country’s male smoking prevalence is 39%, which is among the top five highest in developed countries globally.
For global players like Philip Morris International, British American Tobacco, and Japan Tobacco, South Korea is a lucrative market which sits amongst its top five Asia Pacific markets in terms of volume contribution.
The current market for heated electronic cigarettes is growing in South Korea. In 2019, 360 million packs of such e-cigarettes were sold, taking more than 10 percent of the total cigarette sales of 3.45 billion 20-cigarette packs, according to the data released by the Ministry of Economy and Finance last week.
PHIX By MLV is excited to partner with the Reset Korea company and to find out more information on where to get your Phix products in Korea go to, www.phixkorea.co.kr.